نوع مقاله : مقاله پژوهشی
نویسندگان
1 عضو هیات علمی مرکز پژوهشی مبنا- قم
2 مرکز پژوهشی مبنا.قم .ایران
3 استادیار گروه معارف اسلامی دانشگاه فرهنگیان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The development of any discourse and stream becomes possible through advertising. Religious discourse is not an exception to this rule, and the development of religious discourse and its competition with alternatives and competitors is possible through various types of propaganda policies. Human historical experiences indicate that religion does not only have internal functions and leads to a set of external and social functions. From this point of view, effective and efficient advertising can lead to individual, organizational and structural development while developing religiosity. Therefore, a scholarly and scientific look at the study of the system of religious propaganda with the objective of pathology and strategy, that too, is relevant in a religious society. The current research with a deductive-inductive approach and using different information sources (research documents and interviews with elites) tries to deal with the pathology of the religious propaganda system. According to the research model, the explanatory factors and variables of the problem can be analyzed in five areas.
کلیدواژهها [English]